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Privacy Policy

PRIVACY POLICY Last Updated: June 14, 2013 This Privacy Policy (“Privacy Policy”) explains how Hipstripes LLC (“Hipstripes” or “we”) uses personal and other types of information we collect from our visitors and customers. Please read this Privacy Statement carefully. By visiting http://www.hipstripes.com (the “Site”), you are accepting the practices described in this Privacy Policy. If you do not agree with our practices, please do not register, create an account or purchase our merchandise through our Site.

1. Types of Information We Collect Personal Information: Personal Information is any information that can be used to identify a specific individual. We collect the following types of Personal Information: Contact Information that allows us to communicate with you, such as your name, billing address, shipping address, email address, telephone numbers, or other addresses at which you receive communications from or on behalf of Hipstripes. Financial Account Information as needed to process payments for our merchandise that you buy, such as your credit or debit card number, expiration date, and card verification number. Aggregate and Anonymous Data: Aggregate and anonymous data is information that does not identify you specifically, including data collected automatically through the operation of the Site (“AA Data”).

2. How We Collect Personal Information We may obtain your Personal Information when you shop at our Site. We may also obtain your Personal Information if you choose to vote for Hipstripes messages and colors, or request Hipstripes information or updates.

3. How We May Use Personal Information We use Personal Information to: Operate and improve our Site; Provide customers with promotional offers for our products; Facilitate orders for our merchandise; Evaluate the types of offers, products or services that may be of interest to customers; Perform customer analytics; analyze customer preferences and trends; Provide customer support; Communicate and provide additional information that may be of interest to you about us, our business partners, such as news, special offers and coupons, announcements and marketing materials; Send you reminders, technical notices, updates, security alerts and support and administrative messages service bulletins; Administer surveys, contests or other promotional activities or events sponsored by us or our partners; and Manage our everyday business needs such as Site administration, fulfillment, analytics, fraud prevention, enforcement of our corporate reporting obligations, Terms of Use, or to comply with the law.

4. When and Why We Disclose Personal Information We will not sell, license or otherwise disclose your Personal Information to third parties except to: Affiliated companies who may only use the Personal Information for the purposes described in Section 3 above; Our service providers that provide services for us such as sending emails on our behalf and processing payments. Our service providers are bound by law or contract to protect the Personal Information and are only allowed to use the Personal Information in accordance with the terms of our agreements with them; and To effect a merger, acquisition, or to support the sale or transfer of business assets; to enforce our rights or protect our property; to protect the rights, property or safety of others, investigate fraud, respond to a government request; or as needed to support auditing, compliance, and corporate governance functions. We may also disclose Personal Information to defend ourselves in litigation or a regulatory action, and when required or advised to do so by law, such as in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate.

5. Type of AA (Aggregate and Anonymous) Data We Collect and How We Collect It We may use certain technologies such as cookies, pixel tags and web beacons, browser analysis tools and web server logs to collect AA Data. A “cookie” is a small amount of information that a web server sends to your browser that stores information about your account, your preferences, and your use of the Site. The information from cookies and related technology is stored in web server logs and also in web cookies kept on your computers or mobile devices, which are then transmitted back to our Site by your computers or mobile devices. When you visit our Site, we and our service provider may place cookies on your computers or mobile devices. Cookies allow us to recognize you when you return, track and target your interests in order to provide a customized experience. Pixel tags and web beacons are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed specific actions. When you access these pages or open email messages, the pixel tags and web beacons generate a notice of that action to us or our service provider. These tools allow us to measure response to our communications and improve our Site. We may also collect information from the devices you use to access our Site, your operating system type or mobile device model, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone of your device. Our server logs also record the IP addresses of the devices you use to interact with the Site. We may also collect information about the website you were visiting before you came to our Site and the website you visit after you leave our Site, if this information is supplied to us by your browser. Web servers, the computers that “serve up” Web pages, automatically identify your computer by its IP address, and when you request a page from a website, its servers log your IP address. During some visits, we may use software tools, such as Javascript, to measure and collect session information, including page response times, download errors, time spent on certain pages, page interaction information, and methods used to browse away from the page.

6. How We Use and Disclose AA (Aggregate and Anonymous) Data In most cases, we use AA Data in non-identifiable ways, without any reference to Personal Information. For example, we may use AA Data collected from the Site to operate and improve the Site, understand its traffic and usage patterns, improve your overall shopping experience on the Site, for Site administration, advertising and promotional purposes, and we may share such information with various affiliated and unaffiliated entities for such purposes. We may use IP addresses for the purposes of system administration and to provide AA Data to advertisers, if any, about the volume of use on the Site. Demographic AA Data may be shared with our business partners. We may also enter into agreements with outside companies that possess technology that allows the Site to customize the advertising and marketing messages you receive on the Site. This data may be shared with these companies only for this purpose. In some cases, we may associate the AA Data with Personal Information. In such cases, Sections 3 and 4 of this Privacy Policy govern how we use and disclose that information.

7. Your Choices You can limit the information you provide to us, and you can limit the communications that you receive from us. You can manage your email preferences by logging into your account through the Site or by following the opt-out instructions in the emails that we may send you. Please note that even if you unsubscribe from promotional email messages, we may still need to contact you with important transactional information related to your account and your purchases. You may manage how your browser handles cookies and related technologies by adjusting its privacy and security settings. Browsers are different, so refer to instructions related to your browser to learn about cookie-related and other privacy and security settings that may be available. You can opt-out of being targeted by certain third party advertising companies online at http://www.networkadvertising.org/consumer/opt_out.asp or http://preferences.truste.com/truste/. We will retain your information for as long as your account is active or as needed to provide you services and to maintain a record of your transactions for financial reporting purposes. If you wish to cancel your account or request that we no longer use your information to provide you services, email us at customerservice@hipstripes.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. Security of Personal Information Protecting your Personal Information is very important to us. We highly respect the security of your personal information. To protect our customers, we have partnered with Authorize.Net, a leading payment gateway since 1996, to offer safe and secure credit card transactions for our customers. Our site only accepts orders from web browsers that permit communication through Secure Socket Layer (SSL) technology, which encrypts information that you input. SSL authentication is an industry-standard encryption technology that guarantees the confidentiality of transactions made at our Site. This serves as a precaution to protect your Personal Information from third party interception. Also, we are in full compliance with the Payment Card Industry (PCI) Data Security Standard. For additional information regarding the privacy of your sensitive cardholder data, please read the Authorize.Net Privacy Policy (http://www.authorize.net/company/privacy). Unfortunately, no data transmission over the Internet can be 100% secure. As a result, we cannot guarantee or warrant the security of any information you disclose or transmit to us online. However, we continuously strive to protect your information and privacy as much as we can. It is important for you to protect against unauthorized access to your password and to your computer, and you agree to accept responsibility for all activities that occur under your account or password. Be sure to sign off when you finish using a shared computer.

9. Privacy Practices of Third Parties This Privacy Policy only addresses the use and disclosure of information by Hipstripes through your interaction with the Site. Other websites that may be accessible through links from our Site may have their own privacy policies and personal information collection, use, and disclosure practices. We encourage you to familiarize yourself with the privacy statements provided by such third parties prior to providing them with information or taking advantage of an offer or promotion.

10. Children Federal law requires us to take special steps to safeguard children’s privacy, mandating that web sites directed at children under 13 follow certain requirements when collecting information on these children. Hipstripes.com is not directed at children under 13, and does not consciously collect any Personal Information from children under 13. We request that children under 13 not submit any Personal Information.

11. Changes to this Privacy Policy From time to time, we may update this Privacy Policy to clarify our practices or to reflect new or different privacy practices. We encourage you to periodically review this page for the latest information about our privacy practices. You can determine when this Privacy Policy was last revised by referring to the “Last Updated” legend at the top of this page. Any changes to this policy will become effective upon posting of the revised Privacy Policy on the Internet, accessible through the Site. By continuing to use the Site following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Privacy Policy, as it may be amended from time to time, in whole or in part, please do not continue using this Site.

12. Applicable Law We control and operate this Site from the United States. The Site is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States. Please note that we do not represent or warrant that the Site is appropriate for use in any particular jurisdiction. Those who choose to access the Site do so at their own initiative and are responsible for complying with all local laws, rules and regulations.

13. Other Terms and Conditions. Your access to and use of this Site is subject to the Terms of Use.

14. Questions about Our Privacy Policy If you have any questions or concerns regarding this Privacy Policy, or the content or practices of hipstripes.com, you may contact us by e-mail at customerservice@hipstripes.com or by telephone: 917-408-3161 during regular business hours (9-5 ET, Mon-Fri).